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What Mobile Really Means for Small Business Marketing

Mobile marketing through short message service (SMS) via smartphones allows small business owners to send valuable information to customers concerning sales events and products. SBOs can also take advantage of MMS, or multimedia message services, that provide customers with video and audio-based advertisements.

Push Notifications

Several years ago, Apple introduced Push Notifications to smartphone and iPhone users. Push Notifications were later popularized through the operational system perfected by Android, which placed notifications at the top of a smartphone’s screen. This helped consumers who opted into the application to communicate with end users simply and effectively. However, small business marketers quickly learned to moderate their use of Push Notifications, since consumer research found that inundating application users with notifications quickly alienated consumers by overwhelming them with interruptions to current phone activities.

Quick Response Codes

QR codes are recent developments in the mobile marketing industry that allow consumers to instantly access a website by scanning an image with a smartphone instead of entering the website’s URL address manually. U.S. companies known for utilizing the QR code are Home Depot, Calvin Klein and Starbucks. Additionally, the Apple application called Passbook, originally implemented as an exclusive application for iOS6, offers QR code technology to facilitate interaction with iPod Touch and iPhone users and small businesses capitalizing on mobile marketing.

Real Advantages to Mobile Marketing

The evolving technology and advertising insights provided by mobile marketing means that small businesses can engage consumers on all depths and intensities of advertising which supports the viability of the mobile marketing industry. For example, the omnipresence of the individual cell phone guarantees that SBOs are always within inches of presenting potential customers with a variety of persuasive advertising forms. One way of looking at the mobile marketing is that it literally assimilates the person rather than just the location. Previous marketing technologies were only capable of integrating into a consumer’s location rather the person.

Persuading Consumers to Make a Purchase Has Never Been Easier

Enhanced data management and a significant reduction in targeting errors represent other powerful benefits of mobile marketing. The implementation of phone numbers that are unique for each individual also creates new and improved customer relationship management (CRM) strategies for SBOs who once had to rely on ineffective techniques linking transactions to customers, such as cookies, flash cookies, IP addresses and postal addresses.

With the ability to access a stable ID during mobile marketing interactions, businesses can dramatically supplement organizational plans to personalize and satisfy the expectations of targeted customers. More importantly, the rapidly expanding use of WiFi to connect with mobile devices is expected to boost the growing number of advantages associated with mobile marketing technology.

The Power of Viral Marketing

Mobile content is more readily shared than content designed only for personal computers. This means SBOs have the power to initiate an impressive viral marketing campaign capable of reaching thousands of people within a matter of a few hours. By creating irresistible buzzwords, catchphrases or quirky images that capture the public’s attention and imagination, SBOs can rapidly increase awareness of their brand and promote sales based on the self-replicating ability of an innovative advertisement.